BUS 007A Business Language Skills 3 Units
Students will practice and study grammar, word and number usage, punctuation, vocabulary, spelling, capitalization, and other language skill mechanics that apply to business writing. Students use and apply basic English language skills for writing sentences and paragraphs that are used in short business e-mail messages, memorandums, and letters. An emphasis is placed on real-world editing to recognize errors and apply the correct language skills to business messages.
BUS 008 Business English and Writing 3 Units
Students will determine the content, styles, medium, and audience considerations for business communications. Students will acquire the skills to write successful business memorandums, letters, e-mail messages, and reports, along with a review of grammar mechanics. The grammar skills acquired in BUS 007A facilitate successful completion of this course. Prior completion of BUS 007A is highly recommended.
BUS 060 Fundamentals of Business Statistics 3 Units
Students are introduced to statistics with an emphasis on business applications. Students will learn how to collect, analyze, interpret, and present numerical data for the purpose of making more effective decisions. Students will cover topics including collection and presentation of data, measures of central value and spread, probability, sampling methods, estimation via confidence intervals, hypothesis testing, and regression and correlation. This course requires the use of quantitive skills acquired in intermediate algebra and finite math. (C-ID MATH 110)
BUS 068 Entrepreneurship and Small Business Management 3 Units
Students will study the basic elements of entrepreneurship; of starting and managing a small business. Students study management fundamentals including planning, organizing, staffing, directing, and controlling the business. Students learn how to develop a business plan which includes: site location, legal form of business, capital requirements, raising capital, cash flow budget, and marketing and promotional plans.
BUS 071 Legal Environment of Business 3 Units
Students study laws and regulations affecting business decisions including legal concepts and cases in the areas of ethics, business torts, contracts, consumer and merchant sales, competition, business environment, agency, employment and business organizations. (C-ID BUS_120)
BUS 082 Introduction to Business 3 Units
Students will explore the world of business with a focus on the fundamental principles and practices that lead to successful outcomes for business organizations, and by extension for individuals, in navigating dynamic economic, social, and global environments. This course will examine the core functional areas of business including accounting, finance, marketing, management, human resources, information technology, and operations. The role and mindset of the entrepreneur will provide the background for our discussion on small business and the process of new business formation. Integral to the course are the real-world ethical considerations and the importance of social responsibility underlying individual and organizational decisions. (C-ID BUS 110)
BUS 098 Directed Study in Business 0.5-9 Units
Individual or small groups of students who would benefit from Independent Study under the direction of faculty members in specific or related disciplines may develop individualized learning contracts designed to enhance their individual instructional programs. The students and the faculty member in consultation with the Division Dean will determine appropriate learning objectives and activities as well as the number of units to be earned. Instructions and the Learning Contract forms are available in the Division office. Repeatable to a maximum of 9 units across all disciplines.
BUS 112 Advertising, Promotion, and Sales 3 Units
Students will be introduced to the dynamic field of advertising and promotion. Students will study advertising and promotion with a focus on the integrated marketing communications approach. Topics include the marketing communication process and challenges, advertising decision making and management, and product and service promotions. Students will also study ethical, environmental and regulatory issues and examine the role of various kinds of advertising media in product and service promotion.
BUS 113 Principles of Management 3 Units
Students study fundamental theories of management, staffing, planning, organizing, controlling and leading as well as management concepts of motivation and communications. Students will also examine the application of formal organizational structure and study the impact of individual and small group behavior on organizational processes and performance. Case studies are included.
BUS 120 Marketing Principles 3 Units
Students will be introduced to the principles underlying the effective practice of the marketing discipline. Market research, buyer behavior, marketing strategy, product, pricing, marketing channels, and marketing communications are core topics covered in the course. Additional emphasis is placed on the major trends and forces affecting marketing in the digital age involving customer value creation, engagement, and relationships.
BUS 124 International Marketing 3 Units
Students will study the essentials of marketing in the global market emphasizing areas necessary for developing and implementing a successful international marketing operation. Topics include: the dynamic global economy, differences in cultural, legal, political, social and economic systems, product development, pricing strategies, selection of distribution channels, logistics management, and promotional strategies.
BUS 126 Retail Management 3 Units
Students are introduced to the principles and practices of retail management. Topics covered include: site location, store design, staffing, merchandise strategy, pricing, advertising, and promotion.
BUS 135 Human Relations and Leadership 3 Units
Students will study basic concepts of individual, group, and organizational human behavior in relationship to interpersonal skills affecting productivity, performance, and human relations in the workplace. Students will focus on the interpersonal, informal, and formal communication processes, development of leadership, employer-employee and cross cultural relationships.
BUS 138 Work Experience 1-8 Units
Work Experience is designed for students who work or volunteer in a field related to their career major. Students are required to provide evidence that they are enrolled in a career program (e.g., education plan or coursework in a career/technical subject area). Students can earn one unit of credit for each 60 hours of unpaid volunteer time or 75 hours of paid work during the semester. Students can repeat Career/Technical Work Experience, combined with General Work Experience, or alone, up to a maximum of 16 units. Internship/job placement is not guaranteed.
REST 098 Directed Study in Real Estate 0.5-9 Units
Individual or small groups of students who would benefit from Independent Study under the direction of faculty members in specific or related disciplines may develop individualized learning contracts designed to enhance their individual instructional programs. Student must identify with the faculty member objectives for learning. Student must complete the written objectives, readings, writings, research, portfolio, and/or papers to meet the objective. Instructions and the Learning Contract forms are available in the Division Office. Repeatable to maximum of 9 units.
REST 122 Principles of Real Estate 3 Units
Students will explore the fundamental elements of real estate including real property characteristics, ownership, legal aspects, and the business of real estate. Class discussions will include a closer examination of the appropriate methods of co-ownership, the relationship between a broker and his salesperson, California real estate licensing laws, and real estate contracts. Students will solve various problems dealing with the business of real estate. This is a required course for the California Real Estate Salesperson license, an elective for the California Real Estate Broker license, and prepares students to take the state licensing exams.
REST 123 Real Estate Appraisal 3 Units
Students will learn the fundamental principles and procedures in appraising real property. They will examine and apply highest and best use analysis, the cost, sales comparison, and income approaches to value, and reconciliation of value indicators to valuation problems involving different property types with a primary focus on residential property. This is a required course for the California Real Estate Broker license and an elective for the California Real Estate Salesperson license.
REST 124 Legal Aspects of Real Estate 3 Units
Students will examine the legal system, laws, and regulations as they apply to real property interests, the real estate profession, real estate transactions, and land use. Topics will include a review and critique of cases involving dispute resolution, protecting rights of possession and use, professional conduct of licensees, deeds and contracts, discriminatory practices, common interest developments and homeowners associations, and land use restrictions and environmental issues. This is a required course for the California Real Estate Broker license, an elective for the California Real Estate Salesperson license, and is designed to help prepare students for the California Real Estate Broker exam.
REST 125 Real Estate Practice 3 Units
Students will study the operational aspects of agents engaged in the real estate business. Topics include, getting started in the business with respect to broker business models, regulatory requirements, and legal issues. Students will explore the various duties of an agent with emphasis on dual agency relationships. Students examine the marketing and sales cycle, transaction fulfillment process including listing, valuing, and marketing properties. This course also covers due diligence, contract negotiations, and the escrow process through closing. Tax issues, property management and leasing will also be covered. This is a required course for both the California Real Estate Salesperson and Real Estate Broker licenses.
REST 126 Real Estate Finance 3 Units
Students will gain an overview of the residential finance system, including federal policy controls, the mortgage markets, and their relative influence on mortgage interest rates. Students will explore the essential elements of finance instruments and different loan programs with an examination of the internal structure of adjustable rate mortgages. Students will evaluate different scenarios for borrower loan qualifications based on current lending process and regulatory requirements involved in financing. Students will also study seller financing alternatives and mortgage default remedies. This is a required course for the California Real Estate Brokers license and an elective for the California Real Estate Salesperson license.
REST 127 Real Estate Property Management 3 Units
Students will study the operational and legal aspects of real estate property management including business operations, marketing, leasing, tenant relations, and the physical and financial management of income producing properties. Students will examine the differences between the leasing and management of residential property and commercial office and retail properties. This course is an elective for both the California Real Estate Salesperson and California Real Estate Broker licenses.
REST 128 Real Estate Economics 3 Units
Students will study real estate using two major branches of economics: urban economics and financial economics. Students will examine and analyze the real property space and asset markets, including residential and commercial property, with a special emphasis on the investment attributes and analysis of income producing property. This course is an elective for both the California Real Estate Broker and California Real Estate Salesperson licenses.
REST 138 Work Experience 1-8 Units
Work Experience is designed for students who work or volunteer in a field related to their career major. Students are required to provide evidence that they are enrolled in a career program (e.g., education plan or coursework in a career/technical subject area). Students can earn one unit of credit for each 60 hours of unpaid volunteer time or 75 hours of paid work during the semester. Students can repeat Career/Technical Work Experience, combined with General Work Experience, or alone, up to a maximum of 16 units. Internship/job placement is not guaranteed.
