Business - Marketing - Associate in Science
The Business Department offers Associate in Science degrees and certificate programs in three major areas: Entrepreneurship, Management, and Marketing. The degree programs require a total of at least 60 units. Several levels of certificates are available in each of the three areas of concentration. The certificate programs can be completed without the requirements of General Education.
The business programs are designed for students who are planning to begin a business career, preparing to assume positions of responsibility, or planning to operate their own businesses. The following is a brief description of the emphasis in Marketing: In a competitive business environment today, technology comes and goes; however, one skill remains constant—the ability to market. This program is designed for those students who are interested in pursuing a career in one of the most exciting careers in existence. Completion of this program will prepare students to seek employment in marketing and sales in a variety of domestic and international businesses including hi-tech, retail, advertising, and consumer or industrial products.
A grade of "C" or better is required for each course in the major or area of emphasis. A "P" (Pass) grade is an acceptable grade for courses in the major or area of emphasis if the course is taken on a Pass/No Pass basis.
CAREER OPTIONS:
- Marketing Assistant
- Assistant Product Researcher
- Retail Sales
Program Learning Outcomes
Upon successful completion of this program, students will be able to:
- Identify the purpose of business and its functional objectives.
- Explain fundamental business structure and basic organizational responsibilities.
- Apply an understanding and working knowledge of basic business terminologies.
- Demonstrate familiarity with basic elements of managing a small business or its components.
- Describe various business functions in order to prepare for employment in business or to prepare for advancement into upper division course work.
- Interpret and communicate findings of financial information for management, investors, clients, stakeholders, and other interested users.
- Demonstrate the basic applications of presentation, advertising, and promotion which emphasize integrated marketing communication to a diverse audience.
- Practice effective written and oral skills in explaining solutions to practical business problems.
- Provide an intelligent interpretation of and show a proper use of business statements.
- Explain how legal concepts are sustained by the various laws and regulations affecting business, managers, employees, investors, customers, and suppliers.
- Identify key issues, research relevant data, and show evidence of analytical thinking about possible solution for business opportunities and problems.
- Demonstrate the ability to work and interact effectively with individuals of differing interests, genders, orientations, backgrounds, professions and laws in a global environment.
- Examine the impacts of solutions to economic, ethical, and legal dilemmas presented with working in the international marketplace.
- Explain the importance of the practice high ethical standards in all contacts with various stakeholders by all members of the business community.
- Demonstrate how to develop, recognize, and practice high ethical standards in all contacts with various stakeholders which maintain equity and implement fair business practices.
- Analyze the inter-relationship of legal, ethical, social, and philanthropic efforts of a business as it relates to the business products, services and activities.
- Collect, classify, and record data used to create intelligent information for business decision making.
- Show familiarity with applications of technology in the communication and marketing of business products or services.
- Create and produce documentable solutions to business problems and challenges.
- Prepare reports and papers consistent with the goals and objectives of marketing communication in a proper format.
Major Requirements
| Course | Title | Credits |
|---|---|---|
| Required Courses: | 15 | |
| BUS 071 | Legal Environment of Business | 3 |
| BUS 082 | Introduction to Business | 3 |
| BUS 112 | Advertising, Promotion, and Sales | 3 |
| BUS 120 | Marketing Principles | 3 |
| CIS 041 | Introduction to Computer Information Systems | 3 |
| Complete one of the following courses: | 3-5 | |
| ACCTG 020 | Financial Accounting | 3-5 |
| or ACCTG 101 | Bookkeeping for Small Business | |
| Plus an additional 18-20 units from the following: | ||
Students may take STAT C1000 or BUS 060, but not both. | ||
| ACCTG 021 | Managerial Accounting | 5 |
| BUS 068 | Entrepreneurship and Small Business Management | 3 |
| BUS 113 | Principles of Management | 3 |
| BUS 124 | International Marketing | 3 |
| BUS 126 | Retail Management | 3 |
| BUS 135 | Human Relations and Leadership | 3 |
| ECON 010A | Principles of Macroeconomic Theory | 3 |
| ECON 010B | Introduction to Microeconomic Theory | 3 |
| ENGL 001B | English Composition | 3 |
| MATH 061 | Finite Mathematics | 3 |
| STAT C1000 | Introduction to Statistics | 3 |
| or BUS 060 | Fundamentals of Business Statistics | |
| Total Units | 36-40 | |
AS Degree Requirements
| Course | Title | Credits |
|---|---|---|
| Major Requirements | 36-40 | |
| General Education Requirements | 27 | |
Complete two courses for the U.S. History, Constitution, and American Ideals Requirement (US-1, US-2, and US-3) | ||
| Total Units | 63-67 | |