Marketing - Associate in Science

The Business Department offers Associate in Science degrees and certificate programs in three major areas: Entrepreneurship, Management, and Marketing. The degree programs require a total of 60 units; of which, 24 units are selected from General Education areas and the remaining 36 units are selected from a business major concentration. Several levels of certificates are available in each of the three areas of concentration. The certificate programs can be completed without the requirements of General Education. A “C” grade or better is required in all degree and certificate major and major elective courses.

The business programs are designed for students who are planning to begin a business career, preparing to assume positions of responsibility, or planning to operate their own businesses.

Marketing
In a competitive business environment today, technology comes and goes; however, one skill remains constant—the ability to market. This program is designed for those students who are interested in pursuing a career in one of the most exciting careers in existence. Completion of this program will prepare students to seek employment in marketing and sales in a variety of domestic and international businesses including hi-tech, retail, advertising, and consumer or industrial products. Career options could include: Marketing Assistant, Assistant Product Researcher or Retail Sales.

Program Learning Outcomes

• Identify the purpose of business and its functional objectives.
• Explain fundamental business structure and basic organizational responsibilities.
• Apply an understanding and working knowledge of basic business terminologies.
• Demonstrate familiarity with basic elements of managing a small business or its components.
• Describe various business functions in order to prepare for employment in business or to prepare for advancement into upper division course work.
• Interpret and communicate findings of financial information for management, investors, clients, stakeholders, and other interested users.
• Demonstrate the basic applications of presentation, advertising, and promotion which emphasize integrated marketing communication to a diverse audience.
• Practice effective written and oral skills in explaining solutions to practical business problems.
• Provide an intelligent interpretation of and show a proper use of business statements.
• Explain how legal concepts are sustained by the various laws and regulations affecting business, managers, employees, investors, customers, and suppliers.
• Identify key issues, research relevant data, and show evidence of analytical thinking about possible solution for business opportunities and problems.
• Demonstrate the ability to work and interact effectively with individuals of differing interests, genders, orientations, backgrounds, professions and laws in a global environment.
• Examine the impacts of solutions to economic, ethical, and legal dilemmas presented with working in the international marketplace.
• Explain the importance of the practice high ethical standards in all contacts with various stakeholders by all members of the business community.
• Demonstrate how to develop, recognize, and practice high ethical standards in all contacts with various stakeholders which maintain equity and implement fair business practices.
• Analyze the inter-relationship of legal, ethical, social, and philanthropic efforts of a business as it relates to the business products, services and activities.
• Collect, classify, and record data used to create intelligent information for business decision making.
• Show familiarity with applications of technology in the communication and marketing of business products or services.
• Create and produce documentable solutions to business problems and challenges.
• Prepare reports and papers consistent with the goals and objectives of marketing communication in a proper format

Major Requirements

Course List

Course	Title	Credits
Choose one of the following:		3-5
ACCTG 020	Financial Accounting
-OR-
ACCTG 101	Bookkeeping for Small Business
Required Courses:		15
BUS 071	Legal Environment of Business	3
BUS 082	Introduction to Business	3
BUS 112	Advertising, Promotion, and Sales	3
BUS 120	Marketing Principles	3
CIS 041	Introduction to Computer Information Systems	3
Choose 18-20 units from the following:
ACCTG 021	Managerial Accounting	5
BUS 068	Entrepreneurship and Small Business Management	3
BUS 113	Principles of Management	3
BUS 124	International Marketing	3
BUS 126	Retail Management	3
BUS 135	Human Relations and Leadership	3
ECON 010A	Principles of Macroeconomic Theory	3
ECON 010B	Introduction to Microeconomic Theory	3
ENGL 001B	English Composition	3
MATH 061	Finite Mathematics	3
MATH 063	Elementary Statistics	3
or BUS 060	Fundamentals of Business Statistics
Total Units		36-40

A.S. Degree Requirements

Course List

Course	Title	Credits
Major Requirements		36-40
General Education		24
Physical Activity		1
Total Units		61-65